“
これまで1,000億円を超える莫大な広告予算をもっていた大企業も、マス媒体の広告効果に対する疑念を持ち始めています。とりわけトヨタ、パナソニックという日本を代表するナショナルクライアントが、従来のマス媒体に広告を打たなくても、割安で効果測定の測りやすいネット広告だけで売上が上がることに気づいてしまった。こうした巨大企業が、マス媒体を使わずにネット媒体主体の広告プロモーションを始めたことが、メディア産業全体に大きな衝撃を与えました。トヨタショック、松下ショックと言われるこの事件の衝撃が大きすぎたのか、この事実はあまり報道されていません。
広告と漫画が支えた雑誌ビジネスの終焉 — 2009/10/20 — 本と本屋さんの夕日 — 総合図書大目録 (via otsune) (via neknee) (via hsmt) (via appbank)
(Reblogged from appbank)

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